Brandstorm L’Oreal is a unique business competition for students to get an opportunity to unleash their creativity and ideas onto an international brand and hopefully kick-start their career in L’Oreal.
Toast was tasked with providing creative guidance and design elements for 6 teams (4 per team) and help them with their creative thinking and guide them into the right direction for their boards – 3 boards each team – Creative story, Product boards and finally creating an appropriate mascot. We had to put a rush to the designs and boards as they were due in Paris for the finals!
We pulled a couple of overnighter’s but we did it on time and on target to ship the boards to Paris. During the Finals – they had student from all over the region all vying for that one title – BrandStormers of the year!